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NOW PLAYING: Tina Ochoa: Vice President

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Hi, I am Tina Ochoa. I have been a licensed broker here with California Practice Sales for the past 15 years. My job here at California Practice Sales is to primarily work with the buyers. I feel that my role here is basically to educate the buyer that is out looking to buy a new practice for the first time, so many questions they have, and really do not know what direction to take. So, my role here at California Practice Sales is to basically provide answers for you and to give you direction, as to you know what would be the next steps that one would need to know. As a first time buyer, it is important that the buyers do know the market. It is the seller's market, by that I mean, there are more buyers looking to buy than practices available for sale. You are competing with other first-time buyers. When you are out previewing the offices, meeting the sellers for the first time, it is very important for you to go with the mindset that it is an interview. You would not go on an interview wearing jeans and flip-flops, therefore when you are out meeting the sellers for the first time, this first impression say a lot. So, you go in time, nicely dressed, take you resume with you, resume with a photograph is very important because that way the seller is going to recall, he is going to know about you, but he is going to see the photo that is going to be able to connect the face with the person, and after seeing 15 to 20 doctors within a week, then sometimes they do tend to get a little fussy as to who they liked. Because it is a seller's market, really in today's market there is no room to negotiate. Our sellers are getting premium prices for their practice and pretty much what they want is what they are getting, and it is not going to be the doctor that is going to be willing to pay the price, it is going to be the doctor that the seller truly feels is the best qualified No.1 for the practice and the one he truly feels is the best fit for the practice. So, personality is going to come into play, experience definitely will come into play, and it is going to be the one, the selling doctor feels is really the best doctor for the practice.

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